Schools are dynamic, complex systems that require effective communication to meet the different demands of their stakeholders. Communication is crucial in maintaining healthy relationships between the school board, faculty, students, parents and community members.
How can you ensure that your school community members get to hear you when you're competing with apps like WhatsApp, Instagram, Facebook, and bustling email inboxes? For your stakeholders to understand you, your message must be tailor-made.
Using personas is one of the ways K-12 school boards can communicate effectively with their stakeholders. With the right personas, school boards can curate their information to target students, staff members and parents directly.
Personas are detailed representations of the users who interact with your services. In the school system, personas are used to build accurate and realistic models of all the people who interact with your school. These people include teachers, students, staff members and parents.
To accurately create personas, you should conduct both qualitative and quantitative user research. Your personas are only as good as the research that went into creating them.
While picking a set of user attributes and calling it a persona is simple, creating genuinely helpful user personas is quite challenging. Personas that work:
It's easy to start a communication strategy without creating personas, but you'll almost certainly lose out on important opportunities to connect directly to your target audience. Personas are essential to any communication strategy since they serve as benchmarks for your communication goals.
Personas link your objectives and your stakeholders by providing vital information that affects every phase of your communication process. Using personas will benefit your school in the following ways.
Personas remind us that we are dealing with real people who have emotions. Therefore, we need to find a way to connect or interact with our stakeholders on a personal level.
With personas, you'll be able to speak to your stakeholders more directly and effectively in the areas where they're most likely to be, via the channels they're most likely to use and in the language they're most likely to understand.
When marketing your school, personas help you understand your prospective parents. When you know the needs and wants of your prospective families, you can tailor your messaging to fit their needs. If you provide them with what they want, they are more likely to have a positive emotional response to your school.
Your school has students with different abilities and challenges. Personas help teachers better understand their students' interests, values and priorities, allowing them to reach out and engage them in the learning process. Teachers can tailor their teaching using personas to target their students directly.
Your school will likely have a diverse group of families who bring a range of perspectives to the table and choose your school for several reasons. The goal of establishing personas for schools is to consider what these people have in common rather than their differences.
Remember that you'll need to know your families from the inside out, so consider researching to gather a vast amount of data on your school community. The more information you have about all members of your school community, the more powerful your personas will be.
Include the following to perfectly capture your personas:
Conducting thorough research is the first step in creating a good persona. You'll need a wide range of demographic and psychographic information from your school families to develop your personas. You can collect this information from databases like your district's SIS or communications platform analytics.
To perfectly develop your personas:
Once you've done your research and created your personas, it's time to use them. First, decide the channels you want to use and reach each audience with relevant messages on their most-used channels. Also, tailor your messages based on channels.
The different stakeholders in your school system require various pieces of information from you. Students, for example, need information about class schedules, while parents need information like their child's progress. Personalize your communications to meet the demands of each persona.
Use specific language that speaks to your personas. For example, the tone and language you use when communicating with parents will probably not work on students.
By tailoring your content overall, you are being more effective and efficient in your communications.
Using SchoolBundle's all-in-one communication platform is a great place to start when it comes to boosting effective communication. Because of the time and work you'll save, you'll be able to focus on the tools that matter, so you can provide the most exemplary service to your community. Contact us today to get help communicating with your personas.
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