Creating engaging content that will be successful can be achieved even with limited resources and a constantly lower budget. The key is to think outside of the box while making the most creative content with what you do have. You can also observe content that other school districts are putting out. Using curated content allows you to keep your audience engaged without adding additional work. There are tools that can be used to help manage and organize your content. Lastly, focus on the quality as much as possible, not the quantity of content.
Public institutions are held responsible and accountable for their spending. As such, schools and school districts must carefully decide where their budget is to be allocated. Reduced budgets and staff can make it increasingly difficult to supply the necessary resources to get specific tasks done. There are always new trends and new technologies that can increase the challenges of keeping up with changes, but at the same time, others appear that can help meet these challenges.
You can bring smaller pieces of existing content into larger pieces:
The more common practice as it's an easy way to provide more content. Cut down large content into smaller sub-pieces:
Make older content relevant again:
Consider the kind of content that other school districts are putting out, as this is an easy way to generate new ideas. Identify ways in which you can re-package that for your district:
Look outside the K-12 space. Some outside sources can help you come up with more content:
Share relevant content of other creators and organizations to give you more time to create your own. This can keep your audience engaged. You can share things like blog posts, videos, links to websites and more.
Tips for curating content:
You can manage your time by using a tool to take care of distribution and analysis:
This platform can be used to create images for your website, social media networks. You can create your own designs, upload pictures and edit everything within Canva. You also have the option of using templates for things like:
Creating content using fewer resources and a lower budget can sometimes pose challenges, but they shouldn’t stand in the way of putting out successful content. By using what you have you can create new content by combining smaller pieces into one large piece, narrow down larger content, and continue to up-date older postings. Observe what other districts are putting out by identifying ways you can make something your own. You can also use curated content, in which you can share relevant posts to give you more time to complete your own content. There are tools that can help you create, distribute and analyze your content. It is key that with limited resources, your main focus remains on quality, not quantity. Consider focusing on what is working and creating original content.
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